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 How Do I Determine My Business Valuation for a Partnership?

In this episode of the Mindset Master Podcast, hosts Alex Mayen and Farooq Cheema delve into the complex yet critical process of determining a business’s valuation for a partnership. Farooq, currently attending the Deal Exchange conference in Miami, brings up a real-life scenario that many growing businesses encounter: the possibility of forming a strategic partnership with another company to foster growth. Specifically, they explore how to calculate the value of each business involved in the partnership.

Understanding the Motivation

Farooq narrative begins with a chance meeting at the conference with a small business owner who offers CFO and accounting services that could significantly benefit their own business. The idea is to go beyond a simple client-vendor relationship and establish a genuine partnership by acquiring a portion of the other business. To do this successfully, they need to tackle the first question: “How do we value ourselves?”

Valuation Methods

Farooq outlines several methods for determining business valuation:

    1. Industry Multiples: This is a straightforward approach, where you look at what other businesses in your industry are worth. Typically, industry multiples are calculated based on factors like EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) and profits. The challenge here is to adapt these generic multiples to your unique situation.
    2. Discounted Cash Flow (DCF): This is a more technical approach, involving projections of your business’s future profits and calculating their present value. This method accounts for the time value of money, offering a more precise valuation.
    3. Asset-Based Valuation: Sometimes referred to as book value, this method adds up the value of all assets within the business, including real estate, equipment, and cash. While it’s more straightforward, it might not accurately reflect the business’s potential for generating future income.

Negotiating a Win-Win Deal

Farooq underlines the importance of collaboration and trust in these partnerships. The key is to strike a deal that benefits both parties. Here are some strategies to consider:

    1. Minority Stake Purchase: Consider buying a minority stake initially, leaving the door open to purchase more shares in the future. This approach demonstrates your commitment to growing together and gradually building trust.
    2. Growth Acceleration: Showcase how your involvement will boost their business’s growth. Clearly outline the value you’ll bring to the table. This can justify paying a premium for the business.
    3. Exit Strategy: Discuss what happens if the partnership doesn’t work out as expected. Including a clear exit strategy in the agreement can help both parties part ways amicably if necessary.

Timing Matters

The duration of this process can vary significantly, from weeks to years. It largely depends on the motivation of both the buyer and seller. A highly motivated buyer and seller can reach an agreement quickly, whereas hesitations or external factors can extend the process.


In summary, the process of determining your business’s valuation for a partnership can be complex but is ultimately guided by what both parties are willing to agree on. The key lies in clear communication, trust, and structuring the deal to ensure it benefits both sides. Whether you’re buying a business division or forming a partnership, understanding various valuation methods and keeping the negotiation process simple, yet precise, will set you on the path to a successful partnership. Farooq’s final advice: Don’t let the complexity of the situation deter you from such opportunities. Focus on building a meaningful, value-adding partnership.

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